As a mentor to other authors, I often hear folks ask, "How do I build buzz about my book?"

There are tons of great resources out there that address this head-on, such as:

• John Kremer's 1001 Ways to Market Your Book

• Carolyn Howard-Johnson's The Frugal Book Promoter

When I look to my own promotion strategies I have to be honest and say, I do the things that feel in flow with who I am.

Here are three examples:

I value critical review. Submitting my book to tons of book reviewers and to national awards programs is an effective way to get feedback and to get lots of exposure / lots of buzz!

I love to collaborate. My Spotlight on Exceptional Women is one way I have dramatically expanded my network while getting a chance to get to know, and to play with, wildly creative women.

I love to share. The numerous articles you can find on the internet, the Free Resources section of my website, and the Bonus I offer to book buyers all reflect that joy of sharing, while at the same time promoting my work in the world.

You get the idea?

If you are an author exploring how to "build that buzz" I encourage you to begin by identifying those flow avenues for you and to actively design your marketing around what puts a smile to your face.